Thursday, February 26, 2009

The Top 10 Viral Ad Campaigns

Surfing online I came across a Times article  that reports the top 10 viral ad campaigns of the web as presented by Mr.Maymann, GoViral's chairman. Unfortunately some of them were removed from Youtube.com by the companies that have created them. Nevertheless, the examples (that I have picked) below best illustrate the crucial components of a online viral campaign: making people feel something and doing something unexpected.

The Nike clip featuring famous football star Ronaldinho




Quicksilver Dynamite Surfing: How to go in a country without waves, Denmark


Dove Evolution: "No wonder our perception of beauty is distorted"

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Berlitz: "What are you zinking about?"


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