Wandering on the bcc.co.uk website I came across an article that has specially hand-picked some great ads from the industry. My favorites were the Burger King's Whopper Virgins and the Pringles' banner advert that has won a Cyber Lion award at Cannes this year. They both topped aspects of creativity and interaction. In addition to this, they have a deep understanding of who they are talking to and based on the success rates of the ads, also of what turns them on. They have engaged these two angles and have been successful in attracting people and piquing their curiosity through teasing them.
I don't know if it's me or the music in the background, I have found this ad considerably touching. They have gone beyond the whole aspect of Big Mac vs. Whopper, and also have brought in a social ambience, the exchange of culture.
Pringles' online ad brings a new line with every click you make on the ad, all being very unexpected and humorous. Once you click this ad, it becomes seriously addictive to continue (usually with a smirk on your face), which seems to be in exact collaboration with Pringles' advertising motto, "once you pop, you can't stop".
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